Direct Marketing
Direct Marketing Services

Direct Marketing

“Don’t optimize for conversations, optimize for revenue.”

Once realistic objectives are understood and the response mechanism defined, the rest of the directing marketing process follows a logical progression.

7 Step Direct Marketing Process:
  • Understand business and the personas involved in buying the product or service
  • Identify the target audience and right digital marketing channels
  • Produce the campaign and analyze results
  • Re target the audience and generate leads
  • Verification of leads with fixing appointments by PBD Business consultants
  • Conversion of business to the clients.

The last item “Review the Results and Reinvest“ cannot be over emphasized. No plan is perfect. Just like implementing a new product line or investing in a new piece of equipment, direct marketing has a learning curve involved. It’s about measuring the outcomes and adjusting to apply what’s been learned.